Press & Media Enquiries

About Furput

Furput is a UK-based pet water fountain brand founded on a simple idea: the pet fountain category is full of vague marketing and hidden ownership costs. We build one product — The Pet Fountain — designed for cats and dogs, and we're transparent about every part of owning it.

Key facts

• Founded in the United Kingdom
• One product: The Pet Fountain (3.2 L, four-stage filtered, stainless-steel drinking surface, submersible pump, cordless)
• Positioned as the transparency-first pet fountain — no health claims, no vet-recommended badges without evidence, replacement parts publicly stocked
• Available at furput.com

What we can offer press and reviewers

• Product samples for review (UK addresses)
• High-resolution product photography — lifestyle and studio
• Founder / team interviews — by email, phone, or video call
• Exclusive access to product-development testing methodology (battery, sound, cleaning-time protocols)
• Statistics and category context from our published market research
• Behind-the-scenes footage of manufacturing, testing, and quality control

Story angles

• The pet fountain category's transparency problem — why most brands don't publish real spec test methods
• Repairability as a differentiator in pet care — why we sell spare pumps, filters and mats publicly
• What "wireless" actually means for cordless pet fountains — battery test protocols and real-world runtimes
• Independent testing culture in small e-commerce brands
• The 60-day pet-adjustment return period — why some pets take two weeks to switch to a fountain

Coverage & mentions

We'll update this section as press coverage lands.